Carmine Pellegrino | UX Designer
Carmine Pellegrino
UX Designer
I architect information, analyze and design flows, wireframes and prototypes. I present, discuss, talk design, fail, try again.
I architect information, analyze and design flows, wireframes and prototypes. I present, discuss, talk design, fail, try again.
Whatever I do: reading an instruction booklet, booking a B&B, consulting a website, paying a bill, ordering a pizza, I am drawn to the experience. Basically I’m self-taught, with a transversal and multidisciplinary education that intersects with three main axes: UX Design, Communication, Media Production.
With a mainly humanistic academic path and a work experience that, with a freelance soul, has seen me grow in an international environment, I have developed a great ability to adapt to the liquid nature of the projects I have worked on.
My smart-worker status, acquired right from the start of my career, has also allowed me to develop a certain independence in project management, without ever forgetting the importance of being a team player when necessary.
Resisting the temptation to jump immediately to the solution of the problem as it is proposed, I devote myself to clarifying what is the deep, fundamental question to be addressed in order to take informed decisions. Always bearing in mind that the principle of good content design is to solve the right problem, I have developed a design thinking that is based on the divergent-convergent method of Human Centered Design. In every project, the phase that has always excited me is when you design that new, often unexpected, shape that represents the best solution that meet the business goals and the user needs.
I continue to observe, study and learn, because I have always considered them my responsibilities. In the coming years I want to consolidate my knowledge as a UX and Service Designer and continue to enrich and structure my design thinking with new professional experiences. I want to make my small contribution to that new digital humanism in which we design for people’s needs.
The future is made by people first, and not by technology.
Sky Italia, launched in 2003, is part of Sky Group, Europe’s leading media and entertainment company with 23.4 million customers across six countries and controlled by Comcast NCB Universal. Sky Italia operates on different technology platforms and, in June 2020, has launched Sky Wifi, its ultrabroadband service.
UX Design, IA, user flows, wireframing, prototyping
Part of the UX team of the Digital Experience Studio, with a human centered and data driven approach, I work on the analysis and design of users flows, wireframes and prototypes with the aim of improving the user experience with Sky’s products and digital channels, in harmony with business objectives.
UX Designer, EY Jungles | Gen 2022 – Today | Cagliari
Jungles specializes in User Experience Research and Design and supports brands in studying, defining, and developing strategies for connecting digitally with their users to transform interactions into experiences.
UX Design, IA, user flows, wireframing, prototyping
Content Designer, Rumundu | 2020 – 2022 | Cagliari
Rumundu is a non-profit that helps companies, institutions and startups, to develop sustainable projects, applying circular economy models, designing Open Innovation paths and promoting high level training courses for conscious and responsible leaders who want to give a sustainable turn to the planet.
UX Design, web design, media production.
One of the main objectives is to move the focus on people and projects that were born with the contribution of Rumundu, remaining faithful to the founding principles of the association and respecting the authority and seriousness built over the years.
UX/Content Designer, Mind the Bridge | 2012 – 2021 | Bologna, Cagliari, San Francisco
Mind the Bridge is a global organization that provides Innovation advisory services for corporates and startups. With HQs in San Francisco and offices in London, Italy and Spain since 2007 Mind the Bridge has been working as an international bridge at the intersection between Startups and Corporations.
UX Design, content design, web design, media production, project management.
A long collaboration that has seen me involved across the board in business processes. With activities ranging from video content production, design and management of websites, from the direction of live events to the management of communication of specific projects, my role can be summarized with the term Content Designer: a continuous work aimed at identifying and implementing the most suitable content to the target channel, while remaining adherent to the objectives of the project, within the timeframe (often tight) and using the available resources.
Content Creator, Video Production | 2011-2012 | Firenze
Media production
I come from self-taught to my first experience in a structured agency focused exclusively on the audiovisual product. I develop my technical knowledge of video production and post-production, but above all I learn how important order and discipline are in the production processes of a project, from conception to archiving.
Domain design
Research and identification of the scope and its main concepts.
- Narrative interviews
- Affinity maps
- Flowchart
Corporate research
Identity and history, mission and vision, business model, nature of product, tone of voice.
- Narrative interviews
- Business model canvas
- Value Proposition Canvas
- Semantic research
User research
Information gathering to design user-centered experiences.
- Google analytics
- Hotjar
- Narrative interviews
- Affinity maps
- Personas
- Mind maps
- Survey
- Usability tests
Content audit
As is analysis.
- Content maps
- Inventory
- Trend analysis
- Competitor analysis
Content design
Content structuring and design of flows and interfaces.
- Information architecture
- User flows
- Wireframes
- Mockups
- Prototypes
Basics of Microcopy and UX Writing, CaipiroskaLab | 2022
con Valentina Di Michele (CEO, Officina Microtesti, Content strategist, UX Writing expert)
Andrea Fiacchi (Psychologist, Neuroscientist, Service Designer)
- What does writing have to do with user experience;
- The difference between microcopy and UX Writing;
- The Stages of UX Writing;
- How to design with UX Writing;
Google UX Design Professional Certificate | 2021
- Design a User Experience for Social Good;
- Responsive Web Design in Adobe XD;
- Create High-Fidelity Designs and Prototypes in Figma;
- Conduct UX Research and Test Early Concepts;
- Build Wireframes and Low-Fidelity Prototypes;
- The UX Design Process: Empathize, Define, and Ideate;
- Foundations of User Experience Design.
Designing a Landing Page – That Works | 2021
con Valentina Di Michele (CEO, Officina Microtesti, Content strategist, UX Writing expert)
Andrea Fiacchi (Psychologist, Neuroscientist, Service Designer)
What are the key points for designing a landing page.
How to harness emotions to guide a user to discover a product or service.
What to do and what to avoid when designing content for a page that converts.
Content Design – Making a Strategy | 2021
con Nicola Bonora (Digital & UX Strategist, Websolute)
Through the processes, methods and tools used by information architects, UX and information designers, with Nicola Bonora I learned how to build content that happily meets business goals and people’s needs.
Communication and Cultural processes
University of Cagliari | 2014-2016
- Understanding Media,
- Writing for Communication,
- Communication and Society,
- Public Speaking,
- Digital Media & Cultural Processes,
- Content Management System (CMS),
- Social Psychology of Communication,
- Theories of Communication,
- Marketing and Communication Management,
- Theory of Minds and Artificial Intelligence,
- Machine Learning.
DAMS Cinema
University of Bologna | 2006-2008
The Bachelor of Arts, Music and Performing Arts degree program provides a solid and in-depth knowledge
historical-cultural and theoretical-methodological background on visual arts, film and media.
I have a passion, photography. A hobby that allows me to escape from the everyday, and bring some slowness, lightness and essentiality back into my life.
Take a look at my photos: https://www.instagram.com/carminejkl/